The rarely observed #1 rule of outbound marketing

It’s not just personalization. That’s the #1 rule is that IS observed.

And it’s not just keeping it short; that’s #2.

And it’s not just communicating something worthwhile.

Those are the more commonly observed rules of outbound marketing. Observing them elevates you above the fray, to the upper 5%.

But how do you elevate above the upper 5%?

It’s very simple – the first time you contact someone, observe the rules above, but with a  twist: never mention or refer to yourself or your product or services in any way.

Keep it about them. If that gets a response, the proceed. Otherwise move on.

Just like at a social event.