Digital health · Medtech · SaaS

Product and AI integration in health-tech

I help digital health, medtech, and SaaS teams integrate LLMs, refine deep learning models, and get AI-powered products ready to ship.

Selected work

Applied AI across digital health, research, and SaaS

LLM automation

Story-driven outreach builds a $2M pipeline

A technology consultancy needed its healthcare and enterprise success stories in front of the right decision-makers, without slow, expensive campaigns.

An LLM-driven outreach engine matched each story to third-party audience data, then sourced, enriched, and personalized every sequence.

100+ engaged leads per client, $2M+ in pipeline, and $188k closed-won in 12 months

Image-to-image ML

An image-to-image ML pipeline, shipped inside a commercial SaaS

A seed-stage AI startup serving the mobile industry needed production-ready marketing assets generated inside its SaaS platform.

I designed and integrated an image-to-image ML pipeline into the product, and built the ICP, pricing, and launch plan around it.

A larger global addressable market, and Phase 1 and 2 launches accelerated by two months

Medical imaging research

nnU-Net efficiency baselines lower the cost of medical imaging AI

Medical imaging AI research is compute-hungry, and few teams know how much training a result actually needs.

Using 2D nnU-Net, I established efficiency baselines for training and inference. Paper forthcoming

Clear cost baselines that help research teams reach comparable results with less data and compute

LLM product integration

LLM features drive growth for a SaaS publishing platform

A SaaS publishing platform needed AI features that made its customers faster without hurting editorial quality.

I integrated LLMs into the platform's core publishing workflow, with human review built in.

AI features that became a driver of platform growth

Rowan built an automation that connects our Salesforce data to our content marketing system. What would have cost $1,700/month in Zapier fees now runs for under $150/month.

Dawn P., Marketing Director, 500-person technology consulting firm

When I spoke with Rowan on the CRM replatforming project, he asked questions that continue to make me think about the direction of the product.

Paul K., CEO, PE-held B2B software firm
Services

AI strategy, engineering, and implementation 

Engagements are typically $5k–$15k. 

LLM integration and evals

LLM features for products and automations

  • LLM features inside existing SaaS products
  • Evaluation harnesses and validation
  • Retrieval, prompting, and context engineering
  • Workflow automation with n8n

Deep learning and fine-tuning

Custom models for problems cloud APIs can't solve

  • Medical image segmentation with nnU-Net
  • Image-to-image generation pipelines
  • Fine-tuning for domain-specific tasks
  • Training efficiency and compute cost baselines
  • Production integration into SaaS platforms

AI product strategy

Decide what to build, how to frame it and ship it

  • Build vs buy and model selection
  • AI readiness assessments
  • Product positioning and messaging
  • Go-to-market for AI products
  • Proof-of-concept development
About

Rowan

I've worked on product, CRM and integration for health care systems and international orgs such as Banner Health, CHLA, Malaria No More, Pathfinder, and the UNDP. I've also worked with ML-focused ventures such as MAPNIC, Sigsense, Comvibe, and HP's B2B prediction analytics business. 

Recent work is in LLM integration, marketing automation, evals, custom training and fine tuning, product positioning, and GTM.

Portland, OR

FAQ
Who do you work with?

Digital health, medtech, and ML startups, typically with founders or product owners. I also work with NGOs and nonprofits in product development related to field/program work.

What kind of applied deep learning work do you do?

Custom training and fine-tuning of niche DL imaging models that do segmentation and classification, along with small, open-weight LLMs, with a view towards deployable, useful software products.

What does an engagement look like?

Most with a short, fixed-price evaluation of a specific goal but engagements can extend to months if building solutions is involved.

Do you offer ongoing support?

Yes, I'm particular about documentation, recorded walkthrough, live trainings, etc, and easy to get ahold of.

Have an AI feature or worfklow in mind?

Start with a 30-minute call

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