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By adding transcripts from your sales calls, demos, presentations, or just internal huddles and team meetings, you have the opportunity to glean valuable insights and add them to your message map - both to your brand strategy and messaging.
How do I do it? There are four ways.
What should I upload?.
Let's get the positioning strategy right first - then move on to the rest of the brand strategy. Toggle guidelines
Guidelines The positioning strategy doesn't need to work as marketing copy, it's for you and your team to be clear on direction.
However, it should make sense to your buyer if they read it.
It should mention your buyer and at least allude to their specific problem you solve. It should also have your most important value proposition.
Other good qualities: problem-solution oriented, clear and non-promotional language, making convincing comparisons with competitors (without naming any).
If it's close, revise and confirm. If it's way off, you might need to go back to the discovery interview and spend more time writing, the generate a new positioning statement.
You'll be able to revise this later.
Below we've analyzed additional parts of your brand - review for accuracy and contribute nuance and insight.
Confirm both that your positioning strategy and other aspects of your brand strategy is accurate. This is important as it will be used to help you quickly intelligent sales and marketing assets.
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Any special requests? Please let me know with a DM on Slack or by email at rowan@messagemaps.io